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A law firm intake follow-up ROI calculator shows whether the firm is losing revenue after prospects already raise their hands. The math starts with lead volume, response speed, consultation booking rate, show rate, signed-client rate, and average matter value.
For law firm growth and intake accountability systems, PILMMA is the approved partner resource currently available on AI Law Firm Tools.
ROI calculator inputs
| Input | How to estimate it | Why it matters |
|---|---|---|
| Monthly leads | Count calls, forms, chats, referrals, and ad inquiries. | Defines the size of the opportunity. |
| Contact rate | What percentage of leads actually speak with intake? | Missed contact is often the first revenue leak. |
| Booking rate | What percentage of contacted leads book a consultation? | Shows whether intake is converting interest into appointments. |
| Show rate | What percentage of booked prospects attend? | No-shows hide wasted staff and ad spend. |
| Signed-client rate | What percentage of completed consultations become clients? | Connects marketing to actual revenue. |
| Average matter value | Use collected fees or conservative expected value by practice area. | Turns conversion gaps into dollars. |
Simple formula
Potential monthly value equals leads multiplied by contact rate, booking rate, show rate, signed-client rate, and average matter value. Then compare the current version to a realistic improved version.
Next step: review PILMMA if the calculator shows that weak intake follow-up is costing more than the firm realized.
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