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A law firm lead intake KPI dashboard helps owners see whether marketing is producing signed clients, not just form fills. The dashboard should connect lead source, response speed, booked consults, show rate, signed cases, and collected fees.
For law firm growth systems and marketing accountability, PILMMA is the approved partner resource currently available on AI Law Firm Tools.
Dashboard fields
| KPI | Target question | Action if weak |
|---|---|---|
| New qualified leads | Are the right people contacting the firm? | Tighten practice-area pages, ads, and referral messaging. |
| Speed to lead | How fast does the firm respond? | Add call coverage, SMS follow-up, or stricter intake ownership. |
| Booked consultation rate | Do qualified leads take the next step? | Improve scripts, scheduling links, and objection handling. |
| Show rate | Do booked prospects appear? | Add reminders and confirmation sequences. |
| Signed-client rate | Does the consult process close? | Review pricing, follow-up, and attorney handoff. |
| Collected revenue by source | Which channels produce money? | Shift budget away from noisy sources. |
Weekly operating rhythm
Review the dashboard weekly. Each metric should have an owner, a target, and one experiment for the next week. Intake improvement compounds when the firm treats it as an operating system, not a report.
Next step: review PILMMA if your firm needs a more disciplined marketing and intake accountability process.
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